Video Hosting Sites: As one of the biggest marketing trends of 2019, video alone will account for more than 82% of all Internet traffic by 2021, according to industry forecasts. However, the problem with your server is that video content is much heavier than text content and puts a lot of strain on your website’s servers.
This is why a video hosting website or service is part of a modern content marketing strategy. You need to be able to upload and share high-quality videos with your audience without server lag or your website going down.
This article will look at the ten best video hosting sites for business and help you find the right solution for your needs.
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Is it Better to Host your own Videos or use a Video Hosting Site?
Even if you have a dedicated server or virtual machine, video can put a lot of strain on your server even with a small amount of traffic.
A typical web page with images should usually be less than a few megabytes, while a single 720p video is generally more than 100 megabytes.
So just ten visitors watching one minute of HD video requires one gigabyte of server bandwidth. You can get thousands of visitors on a text and image page with the same bandwidth.
Since web hosting plans often limit bandwidth, a single video can be enough to exceed your limits in a matter of days. Therefore, it is usually better to use a third-party video platform.
10 Best Video Hosting Platforms in 2022
WordPress Video Hosting: Jetpack
Free video hosting options
Many of you are probably looking for an answer to the following question:
Where can I Host my Videos for free?
Below we take an in-depth look at the pros and cons of YouTube and other free video hosting alternatives.
YouTube is by far the largest video sharing site on the Internet. With 1.9 billion logged in users active on the web every month, nothing even comes close.
But that doesn’t mean it’s the best choice when it comes to hosting your videos online.
It’s hard for content creators to go wrong when they have the ability to reach a sizeable natural audience through YouTube referrals and searches.
There are no data storage or bandwidth limits, and you can upload individual videos up to 128 gigabytes in size. You can also earn a percentage of the ad revenue generated by your videos.
But if you’re a business, it’s a different story, the tired branded iframe player is the only option you have for embedding video on your website.
YouTube videos can be essential to your content marketing strategy, but it’s not an optimal choice for hosting courses or video tutorials.
Dailymotion is perhaps the most obvious YouTube competitor on this list as it aims to be the next video sharing platform. It claims to have over 300 million unique users, with Dailymotion’s top user, T-Series, having nearly 90k followers:
To put things into perspective, the T-Series channel has over 120 million subscribers on YouTube.
Unlike Dailymotion and YouTube, which are social video sharing platforms, Vimeo is a video hosting/collaboration suite aimed at professionals.
Even though Vimeo has a section to watch videos that are curated by people, not algorithms, there is a certain audience. Vimeo is a major platform for creative professionals, so only certain types of videos tend to perform well:
- Original short films.
- Original animation.
- Independent music videos.
- Extreme outdoor sports/nature videos.
If your videos don’t fall into these categories, you’ll likely struggle to attract an audience to Vimeo.
Facebook is the only platform that can compare to YouTube in terms of audience size. In fact, with 2.45 billion monthly active users, it has a larger audience.
But Facebook is primarily a social media and messaging platform, not a video sharing platform.
5. WordPress Video Hosting: Jetpack
Even if you have a WordPress site with the Jetpack plugin installed, you may not know that it offers video hosting as part of its Premium and Professional plans.
Unlimited video hosting is included with Jetpack’s $19.95 per month premium plan (with a soft 2TB storage limit).
Wistia is more of a digital marketing solution than a video hosting website. Sure, you can use it to record videos and embed them on your website, but that’s not their main selling point.
Wistia offers advanced features such as embedding lead capture forms or other CTAs into the video player itself.
VooPlayer is another advanced video hosting service aimed at business people, not hobbyists or personal vlogs.
It offers advanced video statistics, helps you fill your own audience and collect leads. It is a comprehensive solution for integrating video marketing into your marketing and sales efforts.
Brightcove is an enterprise video hosting solution that focuses on integration with other server-side marketing automation and ad insertion tools.
It’s a scalable solution used by major publications and 50% of all Fortune 500 companies.
SproutVideo is another video hosting platform designed for businesses.
In addition to lead generation forms, audience building, and advanced video analytics, it offers sharing and collaboration tools.
Uscreen is a little different from the other options on this list. It is a VOD or digital video course platform designed to help educators monetize their online videos. Some of you may be looking for a video hosting service for this very reason.
A smart approach would be to combine different platforms in your strategy. For example, you can have a paid solution to host your videos that gives you full control over them while also using free video sharing platforms like YouTube or Facebook as a way to grow your reach organically.
Also read : How to Conduct a Competitive Analysis
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