Optimize Your Business Blog: While it’s clear that blog content pays for your SEO, Google’s many algorithm updates can make it challenging to publish the right blog content if you don’t know where to start. In addition, some blog ranking factors have stood the test of time, while others are considered “old school”. Here are the main factors that can, directly and indirectly, affect blog SEO.
Factors that affect blog SEO
1. Delay time
While dwell time is an indirect ranking factor for Google, it is a critical user experience factor – and we know that user experience is king for SEO. Dwell time is the period a reader spends on your blog page.
The time visitors click on your site in the SERPs to when they leave the courier remains delayed. This metric indirectly tells search engines like Google how valuable your content is to readers. So it makes sense that the longer they spend on a page, the more relevant it is to them.
However, there is a reason why this metric is an indirect indicator of SEO – it is entirely subjective. Search engine algorithms don’t know your content strategy. Your blog could remain focused on short content that only takes a minute or two to read. You can also include relevant information at the beginning of your blog posts to ensure the best possible reader experience, which means less time spent on the page.
So yes, the lag time can affect SEO, but don’t manipulate your content to change this metric unless it makes sense for your content strategy. HubSpot lets you publish quality content with a free blogging tool that expands your brand’s reach and audience.
2. Page speed – Optimize Your Business Blog
We’ve mentioned before that the visuals on your blog can affect page speed, but that’s not the only article that can move the needle. Redundant code and overuse of plugins can also contribute to a slow blog.
Removing junk code can help pages load faster, thereby increasing page speed. If you’re unsure how to find and eliminate junk code, check out HTML-Cleaner. It’s an easy-to-use tool that doesn’t require any coding knowledge. It simply shows you the unnecessary code and lets you delete it with a button.
I also recommend doing an inventory of your blog’s plugins. Decide which ones you need to keep your blog running every day and which ones remain installed as a temporary fix. Plugins that affect the front end of your site threaten page speed, and chances are you can uninstall more of these plugins than you think to increase your overall site speed.
3. Mobile Responsiveness
More than half of Google search traffic in the United States comes from mobile devices. There’s no getting around it – optimizing your blog for mobile is a factor that will affect your SEO metrics. But what exactly does it mean to optimize a website for mobile? The industry rule is to keep things simple.
On an individual level, your blog can follow the same trend. Most out-of-the-box website themes are already mobile-friendly, so tweak the CTA button here and increase the font size. Then track how your site performs on mobile. Finally, check your Google Analytics dashboard and regularly run a mobile site speed test.
4. Index date – Optimize Your Business Blog
Search engines strive to provide the most relevant and accurate information available. Search engines use a factor in determining what is relevant and accurate is the date the search engine indexed the content. Indexing means the search engine finds the range and adds it to its index. Later, the page can be loaded and displayed in SERPs when the user searches for keywords related to the indexed page.
You might be wondering: Is the index date of the content the same as the date it was published?
Answer: yes and no. If a blog post remains published for the first time, the Google crawler will likely index the position on the same day you publish it. However, content can also be outdated for several legitimate reasons, such as archiving information or updating a sentence or two.
One way to positively influence this SEO factor is to implement a historical optimization strategy. This strategy works well on blogs that have been established for several years and already have significant content.
Updating these older posts with new insights and data will significantly impact your blog’s SEO without creating new content. Search engines re-index the page – taking into account the updated content – giving it another chance to compete in the SERPs. It is a win. Optimize Your Business Blog
5. Recent Dates
Recent data, another unintended SEO ranking factor, should remain included in blog posts. The latest data provides visitors with relevant and accurate information that contributes to a positive reading experience.
When you link to a trusted site with original, up-to-date information, you’re telling the search engine that the site is valuable and relevant to your readers (which is a plus for that other site). You also tell search engines that this data is related to your published content. Over time, your readers will appreciate content that can remain verified by other metrics, such as longer time on page or lower bounce rates.
We don’t expect you to incorporate every one of these SEO best practices into your content strategy right away. However, as your website produces, so should your search engine goals. Once you’ve committed to the goals and intentions of your ideal readers, you’ll be well on your way to providing relevant content that will climb the SERPs. Optimize Your Business Blog
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