Business Blog Google Reader

Business Blog Google Reader

In the mid to early 2010s, RSS feeds such as Google Reader boomed. Finally, finally, it felt like everyone was using them. Then, in 2013, Google Reader was discontinued, and its popularity declined.

What Was Google Reader?

Google Reader was an RSS reader. RSS, “straightforward syndication”, is an XML-based format used to distribute and share online content. It allows users to subscribe to news from their favourite websites and receive updates whenever they post new content.

Google launched Google Reader in 2005 and quickly built a loyal following because it was simple, effective and accessible. But as online habits changed, usage declined, leading the search giant to end Google Reader in July 2013 permanently.

How To Use RSS Readers To Benefit Your Content Marketing

Google Reader alternatives aren’t just for finding content. They can also be an essential part of your marketing efforts.

Create your RSS feed

You have a blog or resource centre, and you create awesome content. But you are trying to bring people back to your site. Setting up your RSS feed can be a big help. This way, subscribers will see your latest content whenever they access their favourite RSS reader. It’s a great way to grow your content; best of all, it’s completely passive. Once you implement your RSS feed, it will do all the hard work.

Be sure to compel readers to subscribe to your feed by incorporating clear calls to action (CTAs) into your content. Also, consider adding an RSS button to your content hub landing page: Stay on top of industry news and thought leadership

Does your audience come to you for the latest news affecting your industry? An RSS reader can then ensure that you are always among the first to hear about any new developments and critical announcements.

Let’s say you’re in a marketing niche. You want to stay up-to-date on what’s happening so you can react quickly by creating your content. Consider adding the following account types to your favourite Google Reader alternative:

The Twitter accounts of thought leaders like Rand Fishkin, Jeff Bullas, and Mari Smith (and me!) Marketing blogs and social feeds from prominent industry players like Google and Facebook. Industry news sites like NeilPatel.com, Search Engine Journal and Digiday

Blogs of your biggest competitors (also worth knowing about the content they create). Categorize all these resources for easy browsing. Then make it a habit to spend five minutes at the start of each day or during your lunch or coffee break reading all the latest news.

Prepare Your Newsletter

Why do people sign up for newsletters? According to one study, about three-quarters of people log in to learn more about topics they are interested in or to keep up with the content of their favourite websites.

With this in mind, you can quickly and easily create your newsletter containing all the biggest news in your industry by simply selecting all the best content your RSS reader will download. Add a few CTAs to sign up on your website, and you can quickly build a mailing list and get tons of leads.

Inspire Your Content Creation

Sure, I create a lot of content, but even I get writer’s block sometimes! If you’re struggling to develop new topics for your blog, podcast, or YouTube channel, your RSS reader can help.

See what other people in your industry are discussing. Look for trends, current news or topics that interest you and have your opinion on them. And presto, there’s all the content inspiration you need.

Alternative RSS readers to Google Reader

Even though Google no longer sees value in RSS readers, many people still find them useful. If you’re reading this article, you’re probably one of them, so here are some Google Reader alternatives you can try.

Feedly

Price from: Free

Best for: Noise cancellation

RSS readers can hurt themselves with their effectiveness. For example, let’s say you want to curate all the latest news on the blockchain or a keyword like Microsoft. You’ll soon have more relevant content than you’ve ever read.

Feedly is all about providing a clear RSS experience. Its free tier lets you watch up to 100 sources, from news sites to YouTube channels. However, the real value comes from its AI assistant Leo.

Alternatives To Google Reader Feedly

Leo allows users to define what content is most relevant to them. You can prioritize by keywords, trends, topics, similar articles, and critical software vulnerabilities. Then teach Leo what’s useful for you by upvoting or downvoting his recommendations.

Inoreader

Price from: Free

Best for Long-term storage of the content you love

Inoreader has one feature that sets it apart from all other Google Reader alternatives: the ability to create long-term content archives no reader alternative to google reader

Most RSS readers only store content for a short time. But with Inoreader, time-limited archives are not a thing. Instead, content you’ve already read is stored permanently so that you can access it anytime. To keep things from getting overwhelming, Inoreader lets you categorize your feeds into folders and add tags to individual articles.

bloglovin’

Price from: Free

Best for: Curator of lifestyle content

Unlike most Google Reader alternatives, Bloglovin’ focuses on one area: lifestyle content. That means everything from fashion and beauty to travel and interior design. As a result, its colourful, image-filled interface feels more like a social media site than an RSS reader.

Google Reader Alternatives Bloglovin

Like Pinterest, Bloglovin’ allows you to create content related to lifestyle topics and topics that are most useful to you. So if you are planning a wedding or a big DIY project, you can start a new collection and expand it with relevant content.

Conclusion

RSS may have fallen out of fashion recently, but that doesn’t mean they aren’t worth your time. While everyone else gets their news from the crowded, algorithm-driven world of social media, you can use the Google Reader alternative to cut through all the noise and find the most relevant content.

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